BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team. With a strong commitment to encouraging future and current team members to “Unlock the Best You!” the BIC People Promise reinforces the principle that people are at the heart of its business success. BIC is committed to its team members and to the promise of helping them unlock their full potential.
Job Description
Job Summary
The Stationery Intern Will Help In Executing The Brand Marketing Plan, Within The Company Guidelines To Meet The Category Goals And Ensure That Both Sales Volume And Profit Goals Are Achieved/ He Or She
Assists in developing and executing ATL and BTL activities in Morocco to meet BIC’s stationery objectives in Morocco, within approved annual budget.
Analyzes and compares Stationery results vs. objectives to ensure the effectiveness of marketing initiatives (trade and consumer promotions, activations…)
Main Responsibilities / Tasks
Assist in developing and executing the Stationery Marketing Plans
Manage the marketing activities under his/her responsibilities which implies forward thinking, execution, follow up and post-evaluation
Participate in various cross-functional teams – Sales, Trade Marketing and externally with local support agencies such as Digital, Print and Activation agencies
Develop reports and demonstrate a thorough understanding of the market, competitors and consumers (i.e. flash reports, benchmarks, punctual requests…)
Responsible for Brand Communications/talk in digital: Check local language, adaptations, KV and trends to comply with local regulations/social acceptance
Key Performance Indicators / Key Figures
Results of key stationery marketing initiatives and promotional activities
Meeting deadlines / Respecting timelines of Stationery Marketing Plans and their executions
Respect of the Stationery guidelines, MPD, brand DNA & identity (logos, colors, tagline, typeface…)
Continuous interaction with the Marketing team, local Sales team, CS & Finance teams
