The successful incumbent shall be responsible for leading and directing the development and implementation of strategic sales and marketing plans and initiatives in the hotel's continuing effort to deliver outstanding guest service and financial profitability.
He / she shall be responsible for working closely with the Senior Management Team to drive business needs and expand existing business through promotional efforts and sales channels.
Specifically, the Director of Sales & Marketing will be responsible for performing the following tasks to the highest standards:
- Manage hotel sales and marketing plans to ensure they accurately interpret and support the objectives of the business and use these plans to focus sales efforts for all segments
- Work closely with the ExCom and Senior Management Team to identify and drive focused activities on elements of the business that require additional support
- Prepare company contracts for the hotel in accordance with current business and pricing conditions
- Monitor offers, options and discounts for repeat bookings for groups, meetings and conventions in close cooperation with the Group Coordinator
- Develop the group team through leadership and by example to include sales development; participate in the hiring of team members, and their future success
- Direct and manage the forecasting process in conjunction with the Revenue Department to insure accurate, timely and complete information. Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual budget and monthly Forecast, Lead Management System, and other Booking Reports
- Actively participate and complete the preparation of the annual Sales and Market Plan, quarterly updates, and the complexed hotels' annual Budgets. Execute initiatives as outlined; swiftly implement strategies/tactics to offset changes in markets, economy or driven by the competitive set. Organize and/or attend scheduled group and related meetings
- Contribute to the development of company sales and marketing initiatives by recommending, implementing and monitoring appropriate local activity
- Organize comprehensive information describing the range of products and services offered by the hotel and deliver this information through relevant sales resources and sales channels to existing and potential guests
- Produce accurate and timely reports that meet the needs of the hotel and the management company
- Establish KPIs for the S&M that are aligned with the hotel’s annual financial objectives
- Prepare and present, on a monthly basis, the contribution, focus and activity of the proactive sales team to the hotel owners and senior management team
- Cooperate with other departments in the hotel, particularly Spa and the F&B/Banqueting Department, to create an exceptional Guest experience and build strong, comprehensive sales programs that drive incremental revenue
- Lead all marketing and communications efforts including advertising, digital marketing, public relations and social media
- Search for and develop strategic partnerships with key stakeholders including group third parties, travel management companies, tour operators and other luxury brands
- Contribute to relevant management meetings to develop and implement sales and marketing initiatives
Requirements:
- Luxury experience
- Bilingual - English/ French and ideally Spanish
- Positive attitude and good communication skills
- Commitment to delivering a high level of customer service
- Strong leadership skills, whereas it is evident that you can effectively manage and motivate a team to perform beyond expectations
- Strong analytical skills so to understand key business indicators and competitive trends and develop approaches to these challenges
- Excellent selling capabilities and the ability and desire to coach techniques to the team
- Excellent organizational and planning skills
- Excellent grooming standards
- Flexibility to respond to a range of different work situations
- Ability to work well under time pressure and/or demanding travel schedules
- Demonstrated previous experience in a Sales role with the proven ability to close a sale
- Commitment to quality – making things right the first time
- Proactivity and accountability towards self and others
- Customer focus
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
· Knowledge of the destination (Moroccan Market) and feeder markets
· Knowledge of hotel hospitality industry
· A passion for sales and target-based performance
· Relevant degree, in sales, business development or other relevant business field, from an academic institution
We regret that only shortlisted candidates will be notified.
Please email resume with current & expected salary, & availability to: Ms Salima Chaanoun @ Salima.Chaanoun@banyantree.com
