The Brand Manager supports the definition and execution of the Biscuits category’s marketing strategy/plan in Morocco.
The role requires close cross-functional work with the Market Sales teams to deliver plan through superior consumer and customer activation
Main Responsibilities:
Assists in execution of annual category marketing plans, for P&L delivery with a monthly / quarterly /annual horizon.
Assists in the execution of superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
Supports the execution of IMC programs, working with BU category activation and agencies in accordance with brand plans, activation strategy, schedule and calendar
Understands managed brand P&L and its relevant profit levers
Supports driving mix improvement for the category
Leads tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate
Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
Understands the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
Internal reporting and other duties as assigned
Stays abreast of market trends
Typically works with a timeframe for less than 12 months
Qualifications
Knowledge, Skills and Experience Required:
University degree in Marketing and applicable working experience
4 years consumer marketing experience in FMCG Multinational
Project management skills
Fluency in English , Arabic & French.
Proficiency in MS office.
Experience of working in a multicultural teams and environment
Networking / influencing / communication skills
Analytical skills
Understanding of consumer needs and translating them into consumer plans
Ability to learn fast and adapt to a new experience
