The Channel Marketing Specialist for MEA develops and deploys marketing programs that drive partner recruitment and enablement, demand generation, as well as brand awareness and preference for Vertiv solutions.
This role will be in charge of efficiently and effectively integrating, implementing and enriching central marketing processes and tools in the MEA market to increase lead generation directly supporting commercial objective achievement.
As Channel Marketing Specialist, you will work closely with multiple internal stakeholders in central marketing, field marketing, partner sales, as well as with our channel partner network (VARs, Distributors, Resellers, System Integrators, etc.) in the assigned territories. The role also includes a focus on the Online Presence of the Vertiv Channel Partners, incl. their eCommerce appearance and Vertiv online shop and web activities.
We are looking for a highly organized, commercially minded, and experienced channel marketer. Someone who take pride in advance planning and executing on strategy. Able to manage multiple projects with multiple partners simultaneously. Inquisitive on data to validate if what we are doing is successful. Someone who works hard, who delivers, and with a can-do attitude appreciated by colleagues and business partners.
Responsibilities
Regular engagement with channel partners and other relevant stakeholders;
Develop and implement quarterly channel marketing plans (including coop plans with selected partners);
Localise and execute central demand generation programs and campaigns;
Webcontrol & Strategy for Channel Online Shops (coordination & check of content and display of our products at distributors and partners);
SEO optimization & control for the channel portfolio in cooperation with the central SEO team;
Optimization of local website content & channel tools incl. partner portal;
Lead Generation for Channel Portfolio & reseller recruitment initiatives for the Vertiv Partner Program;
Lead & Data Management;
Budget ownership and accountability;
Quarterly reporting on activity to country sales and central marketing teams;
Teamwork & consistency: as member of the local and central teams, the Channel Marketing Specialist has to have a strong sense of teamwork..
Compétences et expérience souhaitées
University degree in Marketing, BA or similar;
3 - 5 years channel marketing experience, ideally within a recognized market leader in the IT industry (vendor or distributor);
Language skills: Fluent in English. Fluency in French a strong advantage;
Technical / Functional skills: Strong skillset of MS office products, especially Excel;
Knowledge of IT/Telco/Datacenter Market;
Excellence in Digital Marketing (Inbound/Content);
Experience in CRM and Marketing Automation Attitudes job.
