Product Manager will be responsible for the development, implementation and accountability for brand strategy and marketing plans which optimize profitability, market share and revenue growth for a brand(s) in the short and long term for Morocco & Tunisia.
Major Responsibilities are as below,
•Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
•Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
•Liaison with external agencies to deliver initiatives for the brand.
•Accurate management of budgets for brand.
•Understands customer needs and translates them into effective strategic and tactical marketing plans (IDAPS).
•Optimizes early performance and uptake of launch brands through effective launch preparation (LRRs) and continued assessment through critical initial post launch phase (PLRs).
•Accurately forecasts and manages the local brand budgets and product supplies.
•Delivery of sales targets.
•Full accountability for brand and delivery of all programmes related to it.
•Understanding and use of marketing principles and C4/MPH process to deliver to customer needs.
•Disease and market understanding to develop customer insights through appropriate techniques/tools.
•Develops and executes operational plans to maximize product sales jointly with colleagues from Market Access, Medical and Sales.
•Management of external agencies to meet team goals.
•Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
Minimum requirements
Education,
- University degree or equivalent in Science, Marketing or Business qualification.
Experience,
- 5 years’ experience as Product Manager in a multinational or local company.
Languages,
- Fluent French and English, with Arabic an added plus.
